Tools for Working Wood

 Joel's Blog at Tools for Working Wood

Advertising Rules!! (no - not that kind)  


In my day if you want to impress a client you give them a pen, or a mug, or if they are really special a hat or t-shirt. In 1900 the t-shirt hadn't been invented so freebie gifts I guess were a little harder to come by. Now I don't know much about promotional tools but a few years ago I acquired a 12" 4 fold ivory rule. The rule was made by Rabone (the great English rule making company) - it's a no. 2435 and pretty expensive at 26/0 per dozen (wholesale) but it also has "C. W. S. Cabinet Works" "Pelaw" on it which was the shop that gave them out.

What I don't get is what kind of customer merited a rule this nice. It's cute, it's ivory, it folds down to 3". And the markings are all hand scribed on the ivory.

I'm going to go out on a limb here and suggest it was given to some decorator or architect. It's too good to be used regularly in a shop but perfect for an architect to carry in their pocket all the time for occasional use like checking if the molding was the same width as specified in a plan.

The other two advertising rules in the picture were much less expensive, a lot more common and also pretty useful. I don't know the actual maker but the elegant wooden one was a rope maker's giveaway and reads in Inches only on the front and metric on the reverse. On the back of the smaller brass caliper (which reads in both inches and metric) is the name "Small & Parkes Ltd" of Manchester. This latter one is real handy even today.

Tags:Historical Subjects
Comments: 3
02/16/2010David Gendron 
So Joel, What are your good clients gona get from you? Other than the great service we get from you;)
I remember, in my grand father garage, he was a mecanic, to find all kind of promotional stuff, from the fuel company to the tools etc... It is interesting that we lost that kind of usefull shwags, it was better than a cheep pen or stickers...
02/16/2010Larry Williams http://My favorite
I've got a steel folding rule/protractor with a vernier scale that I use often. I don't have it here at home with me so I can't give the name of the company that gave these out. I sometimes also refer to the decimal equivalents chart on the back. I picked up at a tool collectors meet for a couple dollars a number of years ago and I've about worn out the leather case it came in.
02/16/2010Andrew Davis 
That sure is a smart looking rule. I have a lumber guy that hands out a better pencil than I can buy anywhere. They are hoarded away...
Well to Ya
Comments are closed.
The opinions expressed in this blog are those of the blog's author and guests and in no way reflect the views of Tools for Working Wood.
 Joel's Blog
 Built-It Blog
 Work Magazine
 Classes & Events
Recent Blogs:
Spooncarving and News - 03/29/2017
How to Use a Marking or Mortise Gauge (reprise) - 03/22/2017
How to Learn to Carve in the Modern Age - The Online Approach - 03/15/2017
Mitre Planes and the Finest of Mouths: Why? What Evidence? What to Look for When Shopping for Mitre and Shoulder Planes - 03/08/2017
Context! - 03/01/2017
Mitre Planes and an Observation about Maker's Marks - 02/22/2017
How To Grind Part 6 - How to Repair a Damaged Edge Without Burning the Steel - 02/08/2017
How To Grind: Part 5 - Grinding the Hollow - 02/01/2017
How To Grind: Part 4 - Dressing Your Grinding Wheel for Cool Running, Balance, and Convexity - 01/25/2017
How To Grind Part 3 - Grinding Wheel Chemistry and Nomenclature - 01/19/2017
How To Grind Part 2 - The Technology of Grinding -, Grinders, and Grinding Wheels - 01/11/2017
How To Grind - Part 1 - When To Grind - 01/04/2017
Happy New Year, A Great Experience, Ideas for the New Year, & News - 12/28/2016
Nail - 12/21/2016
The Gramercy Tools Saw Etch Story - 12/14/2016
Hayward vs Hasluck, Ellis, & Jones - 12/07/2016
A Failure to Communicate - 11/30/2016
Guest Blogger: Chris Pye - Get A Grip - 11/23/2016
New For The Fall and Other News - 11/16/2016
New Tools - Fall 2016 - 11/02/2016
Older Entries...