Tools for Working Wood

 Joel's Blog at Tools for Working Wood

Advertising Rules!! (no - not that kind)  


In my day if you want to impress a client you give them a pen, or a mug, or if they are really special a hat or t-shirt. In 1900 the t-shirt hadn't been invented so freebie gifts I guess were a little harder to come by. Now I don't know much about promotional tools but a few years ago I acquired a 12" 4 fold ivory rule. The rule was made by Rabone (the great English rule making company) - it's a no. 2435 and pretty expensive at 26/0 per dozen (wholesale) but it also has "C. W. S. Cabinet Works" "Pelaw" on it which was the shop that gave them out.

What I don't get is what kind of customer merited a rule this nice. It's cute, it's ivory, it folds down to 3". And the markings are all hand scribed on the ivory.

I'm going to go out on a limb here and suggest it was given to some decorator or architect. It's too good to be used regularly in a shop but perfect for an architect to carry in their pocket all the time for occasional use like checking if the molding was the same width as specified in a plan.

The other two advertising rules in the picture were much less expensive, a lot more common and also pretty useful. I don't know the actual maker but the elegant wooden one was a rope maker's giveaway and reads in Inches only on the front and metric on the reverse. On the back of the smaller brass caliper (which reads in both inches and metric) is the name "Small & Parkes Ltd" of Manchester. This latter one is real handy even today.

Tags:Historical Subjects
Comments: 3
02/16/2010David Gendron 
So Joel, What are your good clients gona get from you? Other than the great service we get from you;)
I remember, in my grand father garage, he was a mecanic, to find all kind of promotional stuff, from the fuel company to the tools etc... It is interesting that we lost that kind of usefull shwags, it was better than a cheep pen or stickers...
02/16/2010Larry Williams http://My favorite
I've got a steel folding rule/protractor with a vernier scale that I use often. I don't have it here at home with me so I can't give the name of the company that gave these out. I sometimes also refer to the decimal equivalents chart on the back. I picked up at a tool collectors meet for a couple dollars a number of years ago and I've about worn out the leather case it came in.
02/16/2010Andrew Davis 
That sure is a smart looking rule. I have a lumber guy that hands out a better pencil than I can buy anywhere. They are hoarded away...
Well to Ya
Comments are closed.
The opinions expressed in this blog are those of the blog's author and guests and in no way reflect the views of Tools for Working Wood.
 Joel's Blog
 Ben's Blog
 Work Magazine
Recent Blogs:
Game Changer: Should You Buy the Festool Conturo Edge-Bander?-03/11/2015
Guest Blog: Many Sincere Thanks-02/25/2015
Festool Vacuums and the Changing Jobsite-02/18/2015
News (some good some sad)-02/04/2015
Pay For Play-01/21/2015
Diamond Sharpening - Part 2 - Grits and Scratches-01/14/2015
One Book - Three Editions-01/07/2015
Diamond Sharpening - Introduction-12/11/2014
Professional Status-12/03/2014
Cyber Monday - Actually Starts On Sunday Night!-11/26/2014
American Field Show At Industry City Nov 22 - 23, 2014-11/16/2014
PayPal, Festool, and Cyber Monday-11/12/2014
Colen Clenton - A Man and His Shed-10/29/2014
Designing a Moxon Vise-10/15/2014
The Modern Split-10/01/2014
This Weekend: Maker Faire AND The Saturday Market Project at The London Design Festival-09/19/2014
The English Arts & Crafts Movement-09/17/2014
Maker Faire 2014 - Sept 20-21, NYC - My presentation-09/10/2014
Woodwork On The Streets - And Other News-09/03/2014
Ken Hawley, MBE 1927-2014-08/21/2014
Older Entries...
Some Interesting Woodworking Blogs
Adam Cherubini
Tom Fidgen
Full Chisel Blog
Hock Tools - The Sharpening Blog
Norse Woodsmith
Jeff Peachy (book conservation)
Pegs and 'Tails
The Produce Savant
Konrad Sauer
Another Chris Schwarz Blog
Robin Wood Woodcraft
Rude Mechanicals Press(Megan Fitzpatrick) - Hand Tool News
The Woodshop Bug
Chris Schwarz
Some Woodworking Forums
Family Woodworking
Saw Mill Creek
Wood Central
Woodwork Forums (Australia)
UK Workshop