Tools for Working Wood
Invest in your craft. Invest in yourself.

 Joel's Blog

Advertising Rules!! (no - not that kind)  

02/16/2010

In my day if you want to impress a client you give them a pen, or a mug, or if they are really special a hat or t-shirt. In 1900 the t-shirt hadn't been invented so freebie gifts I guess were a little harder to come by. Now I don't know much about promotional tools but a few years ago I acquired a 12" 4 fold ivory rule. The rule was made by Rabone (the great English rule making company) - it's a no. 2435 and pretty expensive at 26/0 per dozen (wholesale) but it also has "C. W. S. Cabinet Works" "Pelaw" on it which was the shop that gave them out.


What I don't get is what kind of customer merited a rule this nice. It's cute, it's ivory, it folds down to 3". And the markings are all hand scribed on the ivory.



I'm going to go out on a limb here and suggest it was given to some decorator or architect. It's too good to be used regularly in a shop but perfect for an architect to carry in their pocket all the time for occasional use like checking if the molding was the same width as specified in a plan.


The other two advertising rules in the picture were much less expensive, a lot more common and also pretty useful. I don't know the actual maker but the elegant wooden one was a rope maker's giveaway and reads in Inches only on the front and metric on the reverse. On the back of the smaller brass caliper (which reads in both inches and metric) is the name "Small & Parkes Ltd" of Manchester. This latter one is real handy even today.


Tags:Historical Subjects
Comments: 3
02/16/2010David Gendron 
So Joel, What are your good clients gona get from you? Other than the great service we get from you;)
I remember, in my grand father garage, he was a mecanic, to find all kind of promotional stuff, from the fuel company to the tools etc... It is interesting that we lost that kind of usefull shwags, it was better than a cheep pen or stickers...
Cheers
David
02/16/2010Larry Williams http://My favorite
I've got a steel folding rule/protractor with a vernier scale that I use often. I don't have it here at home with me so I can't give the name of the company that gave these out. I sometimes also refer to the decimal equivalents chart on the back. I picked up at a tool collectors meet for a couple dollars a number of years ago and I've about worn out the leather case it came in.
02/16/2010Andrew Davis 
That sure is a smart looking rule. I have a lumber guy that hands out a better pencil than I can buy anywhere. They are hoarded away...
Well to Ya
Andrew
Comments are closed.
The opinions expressed in this blog are those of the blog's author and guests and in no way reflect the views of Tools for Working Wood.
Subscribe
 Joel's Blog
 Video Roundup
 Classes & Events
 Built-It Blog
 Work Magazine
Recent Blogs:
Why Schlep? - A Look at Tools Baskets and Bags - 12/13/2017
Saw Sharpening Essentials - Gramercy Tools Saw Vise (Back in Stock) + Vallorbe Saw Files (They Finally Arrived) - 12/06/2017
How to Choose the Best Dovetail Saw for Yourself - 11/29/2017
Woodwork at City Hall - 11/22/2017
The Marquetry Plane Shows Up In England 1760-1780 - 11/15/2017
Joel's Blog Ten Ways I am Doing Things Differently - Part 4 - 11/08/2017
Where Moxon Got His Mojo - 11/01/2017
Industry City Wants a Handout as it Kills Woodworking Jobs - 10/25/2017
An Introduction to Hand Tools - The Instructor Confesses - 10/11/2017
Ten Ways I am Doing Things Differently - Part 3 - 09/27/2017
Ten Ways I am Doing Things Differently - Part 2 - 09/20/2017
Ten Ways I am Doing Things Differently - Part 1 - 09/13/2017
Dovetailing Classes: a New Approach - 08/23/2017
MoMA's Lost History of Woodworking and Craft Classes - 08/09/2017
The Hardware Store Saw - The Long and Short of It - 08/02/2017
Dovetailing - Removing Waste - 07/26/2017
10th Anniversary Post!!!! - 07/19/2017
A Mid-Century Modern Bookcase - 07/12/2017
Teaching Dovetailing Skill - 06/21/2017
Father's Day - The Gift of Learning - 06/14/2017
Older Entries...