Tools for Working Wood

 Joel's Blog at Tools for Working Wood

Advertising  

04/10/2012

When it comes to advertising we are largely clueless buffoons. Well maybe not entirely but "clueless buffoon" has a certain ring to it. We simply aren't big enough to have particularly meaningful advertising data, and we don't have the budget to constantly make guesses. So a lot of our advertising are just some something we like and wanted to share.
We get constantly criticized by advertising managers for not including special deals or some such something. They hate it when we point out that if people respond to an advert with a special deal it's effective because of the special deal, not because of the ad itself.

We advertise every year on the back cover of the annual Journal of the Society of American Period Furniture. This is an awesome periodical that is at the forefront of dissemination of advanced woodworking knowledge. We are proud to be able to support them. If you don't belong to the society, let me tell you getting the journal is worth the price of admission and then some.

This years advert was a lot of fun, and we have had requests for a downloadable/ printable version - Click here for the PDF.

All the artwork in the ad is original but the inspiration was the piles of 19th century material in our book collection. While searching for ideas in the original material we constantly got distracted by the original content. One major source was "Work" magazine and a two second task of finding a nice border design would routinely end up in a hour long time-waster as we would read the articles. This is how we got the idea of scanning and reprinting the entire run of issues, which became the The Work Magazine Reprint Project. So these is a silver lining to advertising after all.

In other news: In the past week we released a few new books and tools. Keep an eye out in the next few weeks when we will be offering the second edition of "The Tool Chest of Benjamin Seaton". This edition is greatly expanded over the last, now out of print version, and it will be a must have for anyone interested in tools. The new edition has more photos, measured drawing of the tools, and lots more. I'll post a review as soon as I have one and the book will be listed in the "New" category as soon as we can take pre-orders.
Tags:Product News, Sales, and Promotions
Comments: 2
04/10/2012Harald Hansen http://treflis.blogspot.com
That ad is made of pure win!
09/01/2012Tod http://www.bnccable.net
Hi there, There's no doubt that your web site could be having web browser compatibility issues. Whenever I look at your web site in Safari, it looks fine however, when opening in I.E., it has some overlapping issues. I merely wanted to give you a quick heads up! Other than that, fantastic blog!
Comments are closed.
The opinions expressed in this blog are those of the blog's author and guests and in no way reflect the views of Tools for Working Wood.
Subscribe
 Joel's Blog
 Built-It Blog
 Work Magazine
 Classes & Events
Recent Blogs:
The Joiner and Cabinetmaker - Free Downloads-07/27/2016
Chisel Detective-07/13/2016
Chairs from China-07/06/2016
Architectural Woodwork and a Look at Thomas Moser-06/29/2016
Two New Books for Tool Collectors-06/22/2016
Which Festool Sander Should I Get? - Updated-06/15/2016
A Thrilling Visit to the Pennsylvania Academy of The Fine Arts-06/08/2016
Physical Graffiti-06/01/2016
Sharpening With Diamond Stones - Conclusions-05/25/2016
YouTube: Woodworking In Asia-05/18/2016
Dust Collection - Which Festool Vacuum Should I Get - Demo Day This Saturday-05/11/2016
The Saw-Book Quarterly January 1903-05/04/2016
Big Discounts on Festool Vacuums, Demo Days, and Sharpening Classes, and Surprise Sale Bin Stuff -04/27/2016
The Old Merchant's House-04/20/2016
Festool All Brilliant Abrasives and 15V Cordless Drills Being Discontinued-04/13/2016
Six Reasons Why You Have Trouble Getting a Razor Sharp Edge-04/06/2016
Maurice Fraser 1928-2016 RIP-03/30/2016
Hayward - You Blow Me Away-03/23/2016
Sawmaking returns to 26th Street-02/10/2016
New Space - New Plans - Too Much to Do!-01/27/2016
Older Entries...